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The outdoor LED display market is expected to reach $ 17,414.66 million worldwide by 2027. For consumers who are "familiar with video" such as YouTube, it is now effective to reflect video content instead of posters. However, for those who refrain from proposing outdoor LED displays to clients, there may be some concerns about "what kind of failure risk is there after the installation?" This time, we will introduce the advantages and disadvantages of outdoor LED screens and what kind of cases they are actually suitable for.
Risk of failure to install outdoor LED display
According to the "Outdoor LED Display Market Survey Report" added by Reportocean.com on October 16, 2020, the outdoor LED display market is expected to reach him $ 17,414.66 million worldwide by 2027. increase. Previously, outdoor exhibitions (displays) were mainly still images such as posters, but since it became possible to display real-time information by improving the definition of the display and improving the communication speed, we used moving images. Expressions have also increased.
This time, I will explain the advantages and disadvantages that I want to suppress when proposing an outdoor LED display, and the main usage cases.
If you do not understand the advantages and disadvantages when making a proposal to the client, there is a high risk of developing troubles and complaints after installation, so please check it out.
Advantage of outdoor LED display
When proposing an outdoor LED display to a client, it is often the case that a liquid crystal display is adopted by a simple price comparison. Even if the cost can be reduced immediately after the introduction, the maintenance and replacement costs may increase, or the effect may not be felt after the introduction due to insufficient production and expression.
It is important to firmly convey to the client his five main benefits of the outdoor LED display presented below.
In terms of introduction / purchase price of LED display and liquid crystal display, liquid crystal display is generally cheaper. However, as mentioned above, when operating in the medium to long term, the LED display has a cost advantage when considering maintenance and replacement.
The durability and operating time of the liquid crystal display is said to be about 30,000 hours. On the other hand, the durability and operating time of LED displays is said to be about 50,000 hours or more, which is 1.5 times more durable than liquid crystal displays. The LED display can be used for a long time with one installation.
・ High brightness
Visibility is also an important criterion when considering outdoor displays. High brightness is required for better visibility in outdoor displays. If the brightness is low, the visibility will be reduced due to the influence of external light, and no matter how high the quality of the image is, it cannot be fully conveyed.
Disadvantages of outdoor LED display
When making a proposal, you can reduce the risk of trouble after installation / purchase by explaining not only the advantages but also the disadvantages and precautions. Below, we will introduce the typical disadvantages of LED displays.
・ High installation cost
LED displays have the advantage of being durable and can be used for a long time, but on the other hand, the initial installation cost tends to be higher than that of liquid crystal displays. In addition, even if it is called an LED display, the price will vary depending on the size and the resolution expressed.
The LED display has "red", "green", and "blue" LEDs in one pixel, and they emit light to express the image. Therefore, if you try to increase the size and resolution, the number of LEDs will increase, and the cost will increase accordingly.
・ Weak to heat
One of the main disadvantages of LED displays is their heat sensitivity. If the surface temperature exceeds 50 degrees Celsius and the product is used for a long time in a hot installation environment, the risk of failure increases and the durability is adversely affected. When installing outdoors, it is necessary to make good product selection and make use of know-how because the temperature rise due to the outside temperature.
When making a proposal, it is important to thoroughly hear what kind of environment the installation location is.
Points to keep in mind for outdoor LED displays
As mentioned earlier, LED displays also have price differences. As a client who wants to introduce it at a low cost, it seems that there are many cases where an inexpensive LED display is being considered. In that case, about "durability" and "waterproof / dustproof" after telling the risk that there is a problem with durability and it will break after introduction, and the risk that additional costs will be incurred if repairs are required frequently. Try to explain that it is important to give due consideration.
The advantages of the outdoor LED display introduced in this article are that it is durable and long-lasting, has brightness that can withstand strong sunlight even from a distance, and is not easily affected by the weather.
Based on these points, I would like to introduce three typical cases where the introduction of outdoor LED displays is suitable.
Billboard, rooftop advertisement
Since billboard and rooftop advertisements need to reach more people, LED displays that can be installed with large displays and have high brightness and high visibility are suitable. It is easy to catch the eyes of pedestrians and is effective for attracting customers and disseminating information.
LED screenss are also suitable for scoreboards installed in outdoor sports facilities such as raccoon, baseball, and soccer. One thing to keep in mind when deploying is that it is important to choose an LED display with high brightness and a small pixel pitch, as the shortest viewing distance is long and the score must be visible to the audience at the edge.
Like the scoreboard, the large displays installed in stadiums and halls need to be visible to the spectators behind and durable in the rain. Therefore, an LED display with high visibility and excellent durability is suitable. Outdoor super-large video equipment is the best solution to say that there is no choice but LED display.